Alden Morris
Founder & Principal Strategist
Alden brings over ten years of experience across the U.S. beverage industry's supplier, distributor, and retail tiers. He has led marketing efforts for national brands and worked directly with independent retailers and producers, building a practical understanding of how to grow beverage businesses across different markets.
You don't get pawned off to a junior team
Every one of our case studies points to the same thing: clients succeed because Alden is directly involved in their strategy, their projects, and their growth. This isn't a bait-and-switch agency where you sign with the founder and then never see them again.
- •Alden personally reviews every campaign strategy
- •Direct Slack/phone access to discuss your business
- •Monthly strategy sessions with the founder
- •He knows your store, your market, your customers
Brand Development & Strategy
Managing brand portfolios, product launches, and marketing strategy for craft beverage producers.
Sales & Distribution
Territory management, retailer relationships, shelf placement strategy, and distribution logistics.
Retail Operations
Store consulting, promotional strategy, margin optimization, and customer experience.
“What sets IC apart is that I'm actually working with Alden. He knows my store, knows my customers, and when I have a question, I'm talking to the person making the decisions—not some account manager reading from a script.”
— Independent Wine Shop Owner, NYC