Market Leader vs. 10+ Competitors

Big Bear Wine & Liquor in Pueblo, Colorado faced intense local competition from over 10 rival liquor stores in the area. Despite having a strong product selection and loyal customer base, they lacked digital visibility and had no structured advertising strategy to stand out in a crowded market. Foot traffic was stagnant and high-margin inventory wasn't moving fast enough.

We deployed a strategic blend of high-intent Google Shopping ads targeting customers actively searching for specific spirits, wines, and craft beverages in the Pueblo area. This was paired with a consistent lifecycle marketing program—email campaigns, seasonal promotions, and retargeting ads—that kept Big Bear top-of-mind with existing customers while capturing new ones. The result was a dominant local presence that positioned Big Bear as the go-to destination in Pueblo.