National Prosecco Week 2026 Is Coming June 15–21: How Liquor Retailers Should Plan Promotions, Tastings, and Supplier Partnerships Now

If you sell wine, you already know Prosecco isn't slowing down. But here's what you might not know: National Prosecco Week 2026 runs June 15–21, and the campaign behind it has grown into one of the most well-funded, well-organized retail pushes in the sparkling wine category. Backed by the official Prosecco DOC Consortium, the event returns with expanded retail activations — and the U.S., your market, is ground zero for their promotional spend.

That means free marketing support, motivated suppliers, and a customer base that's already primed to buy. The only question is whether you'll be ready to capture that demand or watch it walk into the store down the street.

This guide breaks down everything you need to do between now and June — from registering for the official campaign to planning tastings, building displays, and extending the sales momentum all the way through August. No fluff, no theory. Just a concrete playbook for turning a one-week industry event into a two-month revenue driver. Let's get into it.

National Prosecco Week 2026: What Retailers Need to Know Right Now

The Basics: Dates, Organizers, and Why This Year Matters

National Prosecco Week 2026 runs June 15–21, organized by the Prosecco DOC Consortium — the official body representing Prosecco producers in Italy's Veneto and Friuli Venezia Giulia regions.

Each year, the Consortium has expanded its reach across retail, restaurants, influencer partnerships, and bartender competitions. But the number that should grab your attention is this: over 600 million bottles of Prosecco DOC are produced annually [VERIFY exact 2025 figure against Consortium data]. That's not a boutique category. That's a consumer demand engine, and it's accelerating.