Understanding Your Local Competitors: A Guide to Competitive Analysis for Liquor Stores

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Learn how to conduct a data-driven competitive analysis for your liquor store. Discover actionable strategies to identify market gaps, outperform local rivals, and grow your retail business with confidence.

• What Is a Liquor Store Competitive Analysis? (Definition Section)
• Step 1 — Mapping Your Competitive Landscape: Who Are Your Real Rivals?
• Step 2 — Analyzing Competitor Product Assortment and Pricing Strategy
• Step 3 — Evaluating Competitor Digital Presence and Online Reputation
• Step 4 — Assessing Customer Experience and In-Store Differentiation

To identify competitors for a liquor store, start with a Google Maps search for "liquor store near [your city]" and document every result within your defined trade area. Cross-reference those results against Yelp listings, Google Business Profiles, and your state's liquor license database — most states publish these publicly, and they'll surface stores that haven't claimed their Google listings yet. From there, build a master competitor spreadsheet that captures: store name, address, distance from your location, estimated square footage, hours of operation, and online presence status (website, active social media, e-commerce capability). According to IBISWorld, there are over 40,000 beer, wine, and liquor store locations operating across the U.S., which means even mid-size markets carry real competitive density. This spreadsheet becomes your living document — update it quarterly, because ownership changes, remodels, and pricing pivots happen faster than most owners track.

Categorizing Competitors by Threat Level

Once your list is built, sort it into three tiers — and be honest with yourself about where each competitor actually lands.

Tier 1 stores share your product mix, your price point range, and your core customer demographics. These are your primary battleground competitors. If they run a whiskey sale, your regulars see it. If they hire a knowledgeable floor staff, your customers notice. You need to know their inventory depth, their loyalty program structure, and their promotional cadence cold.

Tier 2 stores have partial overlap — maybe they carry spirits but lean heavily into craft beer, or they serve a slightly older demographic than you do. Monitor them, but don't restructure your business to counter them. They're situational threats, not existential ones.

Tier 3 is your indirect competition: grocery stores with liquor licenses, warehouse clubs like Costco, and convenience stores with beer caves. Understand their positioning — price, convenience, and breadth — and compete on differentiation, not imitation. You will never out-Costco Costco. But you can out-knowledge them, out-service them, and out-curate them every single time.

Try this yourself: Pull your POS data from the last 90 days, filter by zip code, and plot your customer origins on Google Maps. Overlay that with your competitor list. You'll see your actual trade area — not the one you assumed you had.

Step 2 — Analyzing Competitor Product Assortment and Pricing Strategy

Here's what actually happens when you walk into a competitor's store without a plan — you leave with a vague impression and zero actionable data. The stores winning right now are running systematic audits, not gut-check visits.

Roughly 60% of liquor store revenue comes from repeat purchases of high-velocity SKUs. That single fact is why price benchmarking on anchor products matters more than tracking every item on the shelf.

Conducting an In-Store Assortment Audit

Go in as a customer. Bring a notes app and a specific checklist. You're documenting category depth across bourbon, vodka, wine, craft beer, RTDs, and non-alcoholic — not just scanning shelves.

Pay attention to what's at eye level. Premium products displayed at eye level signal a margin-focused strategy. Value tier products buried on the bottom shelf tell you where that store thinks its customer is. Note any private label offerings, exclusive distributor allocations, or locally sourced craft SKUs. Those are deliberate choices — and they reveal how that store is trying to differentiate.

Price Benchmarking: Building a Competitive Price Index

Select 20–30 high-velocity SKUs that function as price anchors in your market. Think Tito's 1.75L, Maker's Mark 750ml, Josh Cabernet 750ml, White Claw 12-pack. These are products every serious buyer knows the price of.

Record competitor prices across all Tier 1 and Tier 2 stores in your trade area. Then calculate a price index score: your price divided by the market average, expressed as a percentage. A score of 105 means you're running 5% above market. A score of 97 means you're undercutting. This becomes your pricing dashboard baseline — a number you update quarterly, not annually.

According to NielsenIQ's 2026 drinks trends analysis, value perception is now the primary driver of store switching behavior among spirits buyers. Your price index tells you exactly where you stand on that perception axis.

Identifying White Space in the Local Product Mix

To analyze a competitor's product selection and pricing at a liquor store, start with a structured mystery shop across all direct competitors. Document category depth by segment — spirits, wine, beer, RTDs, non-alcoholic — and note exclusive SKUs, private labels, and locally sourced products. Then build a competitive price index using 20–30 anchor SKUs (high-velocity items like Tito's 1.75L or Maker's Mark 750ml) and record prices across every Tier 1 and Tier 2 competitor in your trade area. Calculate your price index score relative to the market average. Cross-reference your assortment findings against national trend data from IWSR, NielsenIQ, and the Distilled Spirits Council to identify underserved categories. Where local competitors are thin and macro demand is growing, that's your white space — the differentiation opportunity you can own before anyone else moves.

Japanese whisky, mezcal, sotol, natural wine, premium RTDs, and local craft spirits are categories where most independent liquor stores are still underinvested. If every competitor in your market has two shelves of mezcal and the IWSR shows agave spirits growing at double digits nationally, that gap is a signal.

White space isn't just about adding SKUs. It's about owning a category before a competitor does. The stores that moved early on craft bourbon in 2014 or hard seltzer in 2018 didn't get lucky — they read the data and acted before the trend peaked.

Try this yourself: pull your top 30 SKUs by velocity, map them against three competitors, and score each category on a simple 1–5 depth scale. Where competitors score a 2 and national trend data shows growth, you've found your next category investment.

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Social Media Competitive Intelligence

Follower count is a vanity metric. Engagement rate is the real signal.

Audit each Tier 1 competitor across Instagram, Facebook, and TikTok. For each platform, track:

• Posting frequency (daily, weekly, sporadic?)
• Average likes, comments, and shares per post
• Content themes — product education, tasting events, staff picks, seasonal promotions, or just sale announcements?

The content gap analysis is where this gets useful. Most independent liquor stores post promotional content only. Price drops, holiday sales, buy-one-get-one. That's it. If your competitors are doing the same, you have a clear opening — educational content, staff-driven storytelling, and behind-the-scenes sourcing posts consistently outperform pure promotional content in organic reach.

Pull up Meta Ad Library and search your competitors by name. If they're running paid social campaigns, you can see the exact creative and copy they're using. That's free competitive intelligence on their messaging strategy.

SEO and Website Competitive Analysis

To evaluate a liquor store competitor's digital marketing and online presence, start with three parallel audits: their Google Business Profile, their social media accounts, and their website SEO footprint. For GBP, assess review volume, star rating, photo count, post frequency, and claimed attributes like delivery or in-store pickup. On social, measure posting cadence, engagement rate, and content themes — not just follower count. For SEO, use tools like Ubersuggest or Semrush's free tier to identify which local keywords each competitor ranks for, then cross-reference against your own rankings to surface gaps. Evaluate their website for an online store, age verification, blog content, and loyalty program integration. Competitors ranking for terms like "best bourbon under $50 [city]" or "wine delivery [neighborhood]" are capturing high-intent traffic you may be missing entirely. These keyword gaps become your priority content targets.

What to do instead of a surface-level scroll:

• Run each Tier 1 competitor through Ubersuggest or Semrush's free tier — export the keywords they rank for locally
• Compare their domain authority score against yours
• Check if their site has a blog, an online store, or loyalty program integration — these are SEO multipliers
• Flag every keyword they rank for that you don't — those gaps are your content roadmap

According to IBISWorld, the U.S. beer, wine, and liquor store industry generates over $69 billion annually — and the stores capturing digital-first customers are pulling disproportionate share. Closing the SEO gap between you and a dominant local competitor isn't a six-month project. With the right content strategy, you can start ranking for high-intent local terms within weeks.

This is exactly the work Intentionally Creative does for independent liquor retailers — targeted local SEO and content marketing built ↗ specifically for the three-tier system, not adapted from a generic retail playbook.

Note community presence too. Local sponsorships, neighborhood association involvement, charity tie-ins — these build the kind of ambient goodwill that no Google ad can replicate.

Store Layout, Ambiance, and Brand Identity

Liquor stores differentiate through customer experience by combining intentional store design, knowledgeable staff, and community-building programming into a cohesive retail identity. Stores that guide customers through a logical flow — discovery sections near the entrance, high-margin spirits at eye level, curated staff picks with handwritten shelf talkers — consistently outperform stores built around pure volume stacking. Staff who can explain the difference between a wheated bourbon and a high-rye mash bill convert browsers into buyers. Loyalty programs with genuine value (allocated product access, exclusive tasting invites) create repeat visits that paid advertising can't manufacture. According to IBISWorld's U.S. beer, wine, and liquor store industry data, independent retailers who invest in experiential differentiation show stronger margin retention than those competing solely on price. The stores winning right now feel curated and intentional — not generic.

Does the store feel like someone designed it, or did the product just accumulate over time? Check signage consistency, staff uniforms, even the bag design. Brand coherence signals operational discipline. A store with mismatched handwritten signs and a faded logo communicates something — and customers absorb it subconsciously.

If your competitors feel transactional, that's your opening. A curated, education-forward experience — think staff picks with tasting notes, a monthly themed case build, a whiskey club — becomes your differentiator by default.

Try this yourself: Complete your mystery shop visits, then sit down with your scorecard and circle every dimension where the average competitor score falls below a 3. Those are your lowest-hanging opportunities. Build your experience strategy around exactly those gaps.

Step 5 — Using Data Tools and Technology to Sharpen Your Competitive Intelligence

Here's what actually happens when you run a liquor store without data tools: you make decisions based on gut feelings, and your better-equipped competitor makes decisions based on foot traffic patterns, keyword gaps, and SKU velocity. One of those approaches wins. Consistently.

Before: A store owner in Phoenix notices sales of Japanese whisky softening. He assumes the trend is dying. He cuts his Suntory allocation.

After: That same owner, running Google Trends against regional search data, sees "Japanese whisky" queries up 34% in his zip code — the softness was a pricing problem, not a demand problem. He adjusts margin instead of assortment. Sales recover.

That's the difference data makes.

Free and Low-Cost Tools Every Liquor Store Owner Should Use

Start here before spending a dollar on anything else.

Google Business Profile Insights shows you search impressions, direction requests, and photo views — and when you benchmark those numbers against competitor profiles in your area, patterns emerge fast. Are customers requesting directions to your store on Friday afternoons or Saturday mornings? That data shapes your staffing and your promotional timing.

Google Trends is underused by almost every independent retailer. Type "mezcal near me" or "Japanese whisky" filtered to your state, and you'll see regional interest curves that validate — or challenge — your buying decisions before you commit shelf space. This is category intelligence that used to cost thousands of dollars annually.

Yelp and Google Reviews are competitor research in plain sight. Tools like Birdeye let you aggregate and tag recurring themes across hundreds of competitor reviews. The patterns tell you exactly where competitors are failing their customers — slow checkout, poor staff knowledge, weak selection in specific categories. Those are your openings.

Advanced Data Platforms for Serious Competitive Intelligence

Placer.ai tracks anonymized mobile device data to show you competitor visit frequency, peak traffic hours, and cross-shopping behavior — meaning, which other stores your competitor's customers also visit. If you see heavy cross-shopping between a competitor and a Total Wine location, that tells you something specific about unmet demand in your market.

Nielsen/IWSR market data puts local competitive dynamics into national context. According to NielsenIQ's 2026 drinks trends analysis, ready-to-drink cocktails continue outpacing traditional spirits in velocity — but regional variation is significant. Knowing whether your market is ahead of or behind that national curve shapes your assortment strategy in ways that gut instinct simply can't.

Semrush or Ahrefs surface keyword gaps between your website and competitors. If three stores in your metro rank for "buy bourbon online" and you don't, that's not a marketing problem — that's a revenue leak with a specific fix.

Integrating Your Own POS Data into the Competitive Picture

Your POS system is the most valuable competitive intelligence asset you own, and most store owners barely scratch the surface of what it contains.

Pull your top 50 SKUs by velocity. Cross-reference their pricing against what competitors charge for the same bottles. You'll quickly identify where you're winning on price and where you're exposed. That's not a spreadsheet exercise — that's a margin defense strategy.

Loyalty program data adds demographic depth. It shows you which customer segments you're successfully pulling from competitors, what their basket size looks like, and how frequently they visit. Research from IBISWorld confirms that customer retention is a primary driver of profitability in the beer, wine, and liquor retail segment — and you can't retain what you don't understand.

- Google Business Profile Insights and Google Trends cost nothing and deliver immediate competitive signal - Placer.ai foot traffic data reveals competitor vulnerabilities you'd never find through manual research - Your POS data, properly mined, tells you exactly where you're winning and where you're at risk - Loyalty program demographics show you which competitor customers you've already converted — and how to keep them

— Key takeaways

Liquor stores can conduct competitive analysis using a combination of free and paid tools across several intelligence categories. Google Business Profile Insights tracks search impressions and direction requests, while Google Trends monitors regional demand for specific spirits categories to validate assortment decisions. Yelp and Google Reviews — analyzed manually or through platforms like Birdeye — surface recurring competitor weaknesses. For deeper intelligence, Placer.ai provides foot traffic analytics showing competitor visit frequency and cross-shopping behavior. Nielsen and IWSR market data contextualizes local trends within national category patterns. Semrush or Ahrefs identify local SEO keyword gaps. The most overlooked tool is a store's own POS system — mining it for SKU velocity, basket size trends, and loyalty program demographics creates a competitive picture that no third-party platform can replicate. According to NielsenIQ's 2026 analysis, category-level shifts in consumer behavior are accelerating, making ongoing data monitoring a baseline operational requirement, not a luxury.

— Answer unit — what tools can liquor stores use to conduct competitive analysis?

Try this yourself: Pull your top 50 SKUs by 90-day velocity from your POS. Run them against competitor pricing on Google Shopping or a quick manual check. Flag every SKU where you're priced more than 8% above the market rate. That list is your vulnerability map — and it probably contains two or three items your best customers are already buying elsewhere.

Step 6 — Conducting a SWOT Analysis Specific to Your Liquor Store

Here's what actually happens when you skip the SWOT and go straight to tactics — you spend money solving the wrong problems while your real vulnerabilities quietly compound.

A SWOT analysis for a liquor store isn't a corporate checkbox. It's the moment where competitive intelligence becomes a decision-making tool.

Strengths: What You Do Better Than Anyone in Your Trade Area

Start here, but be ruthless. A strength only counts if your customers would actually cite it unprompted. Your curated bourbon selection is a strength if your Google reviews mention it by name. Your staff expertise is a strength if your repeat customer rate reflects it. Perceived advantages that don't show up in customer behavior are just internal mythology.

Catalog what's genuinely defensible: exclusive distributor allocations, a location that captures commuter traffic, a loyalty program with real engagement, or a category depth that your nearest competitor can't match. Then validate each one. Pull your review sentiment. Estimate your category share. If you can't back it with evidence, move it to the "aspirational" column until you can.

Weaknesses, Opportunities, and Threats: The Full Picture

Weaknesses are where most owners get defensive. Don't. Limited Sunday hours, a dated POS system that slows checkout, a sparse wine section in a neighborhood full of sommeliers — these are fixable problems, but only once you've named them honestly. Document them without editorial commentary. Just facts.

Opportunities are where the analysis gets exciting. According to IBISWorld's industry data on beer, wine, and liquor stores, the retail tier is under consistent pressure from big-box and delivery competition — which means independent stores that move into underserved niches first win disproportionately. Corporate gifting programs, wine club subscriptions, and local event sponsorships are categories most independents leave completely unaddressed. That's not a gap — that's an opening.

Threats require the most forward thinking. Grocery store license expansions are accelerating in several states. Delivery platforms are pulling walk-in traffic from convenience-driven purchases. A new Total Wine opening three miles away changes your pricing calculus overnight. Map these threats now, before they materialize.

How Do You Do a SWOT Analysis for a Liquor Store?

A SWOT analysis for a liquor store starts by systematically evaluating four factors: your internal Strengths and Weaknesses, and the external Opportunities and Threats specific to your trade area. Begin by auditing your genuine competitive advantages — product selection depth, staff expertise, location access, digital presence — and validate each with customer review data or repeat purchase rates, not assumptions. Document weaknesses without defensiveness: pricing gaps, limited hours, weak online visibility. Then research your external environment: identify underserved customer segments like corporate gifting or subscription buyers, and map incoming threats like new competitor openings, grocery store license expansions, or delivery platform growth. Each SWOT item should connect to a specific action — amplify strengths through targeted marketing, address weaknesses with a timeline, assign ownership to opportunities, and build contingency plans for threats. Review and update the SWOT quarterly to keep it operationally relevant.

Turning Your SWOT Into a Prioritized Action Matrix

A SWOT that lives in a Google Doc and never gets touched again is just an expensive thinking exercise. The point is the action matrix that follows it.

Map every item to a response:

• Strength → amplify it through content, local SEO, or in-store signage
• Weakness → address it with a deadline or reframe it (limited selection becomes "curated")
• Opportunity → assign an owner and a 90-day launch target
• Threat → write the contingency before you need it

Prioritize by impact and effort. Quick wins — like adding a corporate gifting page to your website or fixing your Google Business hours — go first. Long-term investments like a loyalty platform overhaul go into the next planning cycle.

Set a quarterly SWOT review cadence. A new competitor opening, a state regulatory change, or a delivery platform entering your market can shift your threat column overnight. The stores that stay ahead aren't smarter — they just update their assumptions more often.

Try this yourself: block two hours this quarter, bring your most honest manager into the room, and build the matrix from scratch. You'll walk out knowing exactly where to spend your next marketing dollar.

Step 7 — Translating Competitive Insights Into a Winning Market Strategy

Here's what actually happens when you complete a competitive analysis but skip the strategy step — you end up with a detailed report that sits in a folder and changes nothing.

Competitive intelligence only creates value when it drives decisions.

Positioning Your Store Against the Competitive Field

Your positioning statement is the filter every business decision runs through. It answers three questions: Who do you serve? What do you offer that no competitor does? Why does that matter to your customer?

Vague positioning kills stores. "Great selection and friendly service" is not a position — every store claims that. Specific positioning wins. Think "the bourbon destination of [your city]" or "the natural wine shop for people who hate pretension." That kind of clarity shows up in your signage, your Instagram captions, your staff's language at the counter, and your website's homepage headline.

Use your competitive analysis to find the white space — the positioning territory no competitor currently owns — and plant your flag there.

Digital Marketing Priorities Informed by Competitive Gaps

Liquor stores use competitive analysis to build a marketing strategy by identifying specific gaps in competitor execution and targeting those gaps with focused investment. The process starts with auditing competitors across Google Business Profile completeness, review volume and recency, social media content quality, website SEO, and educational content. Where competitors are weak, you invest aggressively. If three stores near you have fewer than 50 Google reviews and unoptimized GBP profiles, a systematic review-generation campaign can push your store to the top of local search results within 90 days. If no competitor publishes educational content — whiskey pairing guides, cocktail tutorials, seasonal buying guides — you build category authority by default. According to NielsenIQ, consumers increasingly research spirits purchases online before visiting a store, which means the retailer who educates wins the sale before the customer walks in the door.

Intentionally Creative helps independent liquor stores execute exactly this kind of gap-to-campaign strategy — turning competitive analysis into targeted digital campaigns that drive measurable foot traffic and online sales.

Pricing and Promotion Strategy Based on Competitive Intelligence

Your price index data tells you where to fight and where to hold ground.

Match competitors on high-visibility anchor SKUs — the Tito's, the Casamigos, the products customers price-check on their phones. Compete hard on value in your strength categories. Price up on exclusive allocations and hard-to-find products, where you have leverage and customers expect a premium.

Promotions should exploit structural weaknesses. If your competitors run no loyalty program, launch one and market it aggressively — research from IBISWorld confirms that repeat customers drive disproportionate revenue in the beer, wine, and spirits retail segment.

Avoid price wars. They compress margins, attract the wrong customers, and are a race you cannot win against a big-box competitor. Compete on expertise, curation, and experience instead.

Try this yourself: Pull your top 20 SKUs by volume, build a simple price comparison spreadsheet against your three nearest competitors, and identify where you're overpriced on commodity items and underpriced on exclusives. That one exercise will reshape your pricing strategy immediately.

Step 8 — Making Competitive Analysis an Ongoing Practice, Not a One-Time Event

Here's what actually happens when you treat competitive analysis as a project instead of a process — you spend three hours building a beautiful SWOT analysis, file it away, and make decisions six months later based on information that's completely stale.

Your competitors aren't standing still. Neither should your intel.

Building a Competitive Monitoring Cadence

The fix isn't working harder. It's building a rhythm that runs on autopilot. Here's the cadence that actually works:

1. Monthly: Scan competitor Google Business Profiles for new reviews, rating shifts, and updated hours or offers. Check their social activity — are they pushing a new product category or running a promotion you're missing?
2. Quarterly: Run a full price benchmarking update across your top 20 SKUs against key competitors. Revisit your SWOT. What's changed? What assumptions are now wrong?
3. Annually: Execute a comprehensive audit — mystery shop two or three competitors, audit their full digital presence, and estimate market share shifts using foot traffic tools like Placer.ai.

According to IBISWorld, the U.S. beer, wine, and liquor store industry generates over $69 billion in revenue annually. Markets that size move fast. A quarterly check-in keeps you from chasing trends that already peaked.

Assigning Ownership and Creating Accountability

Here's the uncomfortable truth: if nobody owns competitive monitoring, nobody does it. Assign one person — a manager, a senior staff member, or an external partner like Intentionally Creative — to maintain a simple competitive intelligence dashboard. Track four things over time: competitor review scores, estimated foot traffic changes, pricing shifts, and new market entrants.

Then share what you find with your full team. Staff who understand what the store down the street is doing make sharper product recommendations and deliver stronger customer experiences. That's not a soft benefit — it's a direct revenue driver.

A liquor store should conduct competitive analysis on three separate timelines running simultaneously. Monthly monitoring covers Google Business Profile changes, competitor review scores, and social media activity — this takes roughly 30 minutes and catches fast-moving shifts. Quarterly, owners should benchmark pricing across core SKUs and update their SWOT analysis to reflect what's changed in the market. Annually, a full competitive audit — including mystery shopping, digital presence review, and market share estimation — gives you the strategic reset your business plan requires. Research from IBISWorld confirms the liquor retail sector is highly fragmented and locally competitive, which means what's true about your competitive set today may look completely different in 12 months. Treating this as a living process, not a one-time exercise, is what separates stores that react to the market from stores that lead it.

— How often should a liquor store conduct a competitive analysis?

Try this yourself: block 30 minutes on the first Monday of every month, open Google Maps, search your top three competitors, and read their five most recent reviews. You'll be surprised what customers tell them — and what that tells you.

Conclusion: Your Competitive Analysis Is the Beginning of a Better Story

The Independent Liquor Store's Enduring Competitive Advantage

Picture a customer walking into a Total Wine on a Saturday afternoon, cart in hand, staring at a wall of 400 whiskeys with no one around to help. Now picture walking into a well-run independent — the owner knows your name, remembers you bought a Barolo for your anniversary last spring, and already has two bottles set aside they think you'll love. That moment, that relationship, is something no algorithm and no big-box retailer can manufacture. According to IBISWorld, there are over 40,000 beer, wine, and liquor retail locations across the U.S. — but the stores customers return to are the ones that made them feel known.

Long-term value of competitive analysis for independent liquor stores: Competitive analysis gives independent liquor stores a durable strategic edge by revealing exactly where larger competitors are weak and where loyal customers are underserved. A structured analysis — covering pricing benchmarks, product mix gaps, digital presence, and customer experience — helps store owners stop guessing and start making decisions grounded in real market data. Research from NielsenIQ shows that consumer preferences in beverage alcohol shift faster than most retailers anticipate, meaning stores that monitor competitors continuously are better positioned to stock emerging categories before demand peaks. Over time, this practice compounds: each round of analysis sharpens your positioning, tightens your margins, and deepens the community trust that no national chain can replicate. The stores that thrive aren't just reacting to competition — they're using competitive intelligence to tell a clearer story about why their store is the only one worth walking into.

Your Next Step: Turn This Guide Into Action

Start simple. This week, build your competitor list — five stores within your trade area — and run your first price benchmarking exercise across 20 SKUs you carry in common. That single exercise will surface more actionable insight than a month of gut-feel decisions. Liquor store competitive analysis isn't a one-time project; it's a discipline. The market keeps moving. Grab two bottles of whatever you're pouring tonight, sit down with this guide, and commit to one concrete action before Monday.

If you want expert support turning competitive insights into a full digital marketing strategy built specifically for retail liquor, Intentionally Creative works exclusively with stores like yours — no restaurants, no breweries, no distracted generalists. Just retail liquor, done right. The question was never whether competition exists. The question is whether you're watching the market or shaping it. — Talk soon, Alden

Sources

• www.ibisworld.com ↗
• wifitalents.com ↗
• extension.psu.edu ↗
• www.marketwatchmag.com ↗
• www.marknteladvisors.com ↗
• www.youtube.com ↗
• nielseniq.com ↗
• www.datadwip.com ↗