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Marriott Drops Pepsi for Coke: What Liquor Vendor Negotiation Strategies Independent Stores Can Learn

By Alden Morris11 min read
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Professional photograph illustrating liquor vendor negotiation strategies — cover image for "Marriott Drops Pepsi for Coke: What Liquor Vendor Negotiation Strategies Independent Stores Can Learn" on Intentionally Creative

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Alden Morris
Founder & Principal Strategist, Intentionally Creative

10+ years helping liquor retailers and beverage brands grow through data-driven digital marketing. Learn more

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Marriott Drops Pepsi for Coke: What Liquor Vendor Negotiation Strategies Independent Stores Can Learn
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BIG BEAR WINE & LIQUOR | PUEBLO, COLORADO
+ Local Visibility
MARKET LEADER VS. 10+ COMPETITORS

Through a strategic blend of high-intent shopping ads and consistent lifecycle marketing, Big Bear became the go-to liquor destination in Pueblo — driving sustained growth in high-margin inventory and customer retention.

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UNCORKIT LIQUOR STORE | CHICAGO, ILLINOIS
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+21% GROWTH IN 12 MONTHS

With a 7x ROAS engine and category-level product ranking strategy, Uncorkit expanded its local and national visibility — translating digital dominance into measurable in-store revenue growth.

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VINTAGE WINE CELLAR | HONOLULU, HAWAII
+ Tourist Traffic
#1 LOCAL SEARCH POSITION IN 5 MONTHS

From zero digital footprint to the top-ranked wine retailer in Honolulu, Vintage Wine Cellar captured both local and tourist demand — becoming the island’s most discoverable wine destination.

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MORE INSIGHTS

7 Alternative Distribution Strategies for Liquor Stores After the RNDC Layoffs

Discover 7 proven distribution strategies for liquor stores facing supply chain changes. Boost your liquor delivery marketing and reach more customers.

10 E-Commerce Moves Every Liquor Store Should Make Before Online Ordering Goes National

Get ahead of national wine shipping with these 10 e-commerce moves for liquor stores. Practical steps for online ordering success.

10 Legal Wine Shipping Strategies for Liquor Stores After the Ohio Ruling

Discover 10 actionable wine shipping strategies for liquor stores after the Ohio ruling. Stay compliant while growing your business.

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