LIQUOR STORES
0+
YEARS IN THE 3-TIER ALC-BEV INDUSTRY
TIER 1ProducerBreweries, Distilleries & Wineries
TIER 2DistributorWholesale & Distribution
TIER 3RetailLiquor Stores & Chains
THE INDUSTRY'S LEADING

Liquor Store marketing agency

We help independent liquor stores and regional chains grow and outperform big-box retailers through data-driven digital marketing built exclusively for the alcoholic beverage industry.

Liquor StoresWine ShopsBeer RetailersRegional Chains
SCROLL
SEE THE RESULTS

How We Added $700K+ to One Store's Revenue

Are You Currently Struggling With:

Not Enough Customers?

No targeted marketing means shoppers walk straight into your competitors' stores.

No Time or Staff to Execute?

You're already busy... Running inventory and staff keeps you from growing your sales.

Unsure Marketing Tactics?

Social media, ads, email campaigns? It's tough to know where to begin and easy to waste time and money.

REAL RESULTS FROM REAL STORES

Case studies that speak for themselves

WATCH STORY
BIG BEAR WINE & LIQUOR | PUEBLO, COLORADO
+ Local Visibility
MARKET LEADER VS. 10+ COMPETITORS

Through a strategic blend of high-intent shopping ads and consistent lifecycle marketing, Big Bear became the go-to liquor destination in Pueblo — driving sustained growth in high-margin inventory and customer retention.

WATCH STORY
UNCORKIT LIQUOR STORE | CHICAGO, ILLINOIS
+ Total Revenue
+21% GROWTH IN 12 MONTHS

With a 7x ROAS engine and category-level product ranking strategy, Uncorkit expanded its local and national visibility — translating digital dominance into measurable in-store revenue growth.

WATCH STORY
VINTAGE WINE CELLAR | HONOLULU, HAWAII
+ Tourist Traffic
#1 LOCAL SEARCH POSITION IN 5 MONTHS

From zero digital footprint to the top-ranked wine retailer in Honolulu, Vintage Wine Cellar captured both local and tourist demand — becoming the island’s most discoverable wine destination.

Preferred Agency Partner for CityHive-Enabled Merchants
The only agency selected by CityHive to serve their network of 7,000+ beverage retailers nationwide
FEATURED PARTNERSHIP
CityHive
THE IMPACT

In early 2024, we partnered with CityHive, the nation's #1 e-commerce platform for beverage retail, to advance their in-store involvement efforts, increase app engagement, and execute general marketing initiatives across their network of 4,000+ liquor stores nationwide.

Nationwide reach across 4,000+ retail locations
Coordinated marketing across all participating stores
In-store engagement and app adoption campaigns
57M+
IMPRESSIONS IN 3 MONTHS
$19.2M+
ATTRIBUTED REVENUE IN 3 MONTHS
4,000+
STORES USING OUR MATERIALS
Preferred Marketing Partner
BY CITYHIVE
107
LIQUOR RETAILERS AND BRANDS HAVE GROWN WITH US
+89%
AVG 1 YEAR TRAFFIC INCREASE
across all clients
87M
EMAILS SENT
sent in the last 3.5 years
1.2k
AVG. IN-STORE VISITS INCREASE
per client yearly, tracked & attributed
35M
IMPRESSIONS INCREASE
served yearly
SERVICES FOR BEVERAGE RETAIL

Done-for-you marketing

Everything you need to dominate your local market, managed by specialists who understand the beverage retail industry.

01

Geofencing Ads

Precision targeting within 5 miles

02

Google Ads

Search campaigns that convert

03

Facebook & Instagram Ads

Paid social that drives foot traffic

04

Website Optimization

Ongoing optimization & seasonal changes

05

Google Platform Suite

Business Profile, Search Console, Merchant Center

06

SEO & AI Search Optimization

On-page SEO, content generation & optimization for search engines and AI platforms

07

Email & SMS Marketing

Direct customer engagement

08

Organic Social

Content & community building

09

Brand Development & Rebranding

Brand building that commands loyalty and premium positioning

10

Store Openings & Launches

Full-service marketing for new locations and grand openings

11

Go-To-Market Strategy

Strategic market entry plans that build sustainable growth

12

Strategic Growth Advisory

Long-term partnership for expansion and market dominance

WE BUILT THIS
LiquorChat
FULL POS INTEGRATION

The Industry's Most Advanced AI

LiquorChat is the most dynamic AI solution in beverage retail, and it's available to all of our partners. We built it from a decade of industry experience, and it's now helping customers and employees find products faster and feel more confident on the floor. With 3 patents pending and full POS integration, it works like an AI employee that never sleeps, driving sales 24/7.

3
PATENTS PENDING
Proprietary technology
24/7
AI EMPLOYEE
Always working for you
Full
POS INTEGRATION
Real-time inventory
LiquorChat Kiosk Interface
What pairs well with grilled salmon?
For grilled salmon, I recommend our 2022 Willamette Valley Pinot Noir - $24.99, currently in stock in Aisle 3. Light body with bright cherry notes that complement the fish beautifully.
Real-time inventory • AI recommendations
YOUR COMPLETE MARKETING DEPARTMENT

White Glove Full Services Retainer

Everything your store needs to dominate your local market — one flat monthly investment.

$2,999/mo
6-month commitment
41+Deliverables
104Campaigns/yr
12SEO Articles/mo
8Service Categories
  • Dedicated Account Marketing Specialist
  • Private Slack Channel for Real-Time CommunicationSlack
  • Comprehensive Marketing Audit of Current Efforts
  • Customized Marketing Strategy & Plan
  • Monthly Strategy Meetings & Progress ReviewsZoom
  • Ongoing Strategic Recommendations & Pivots
  • Website Management & OptimizationYour Website
  • Google Business Profile (GBP) ManagementGoogle
  • Google Merchant Center Setup & ManagementGoogle
  • Google Analytics 4 (GA4) Configuration & MonitoringGA4
  • Google Search Console OptimizationGSC
  • Additional Platform Integrations as Needed
  • Full Professional Brand Identity Buildout
  • Brand Voice & Messaging Guidelines
  • Custom Graphics & Visual Assets LibraryAdobe
  • Quarterly Brand Refresh & Seasonal Updates
  • Ad-Hoc Design Support (2–4 Day Turnaround)
  • Website Homepage, Seasonal & Holiday UpdatesYour Website
  • Weekly Email Marketing Campaigns (2x/week)Your CMS
  • Weekly Push Notification Campaigns (2x/week)Your CMS
  • Weekly SMS Marketing Campaigns (2x/week)Your CMS
  • Custom Campaign Design (Promotions, Events, Sales)
  • In-Store, Online & Print Promotional Materials
  • Full Google Ads Management & OptimizationGoogle Ads
  • Google Shopping & Local Inventory CampaignsGoogle AdsGMC
  • Facebook & Instagram Ad CampaignsMeta Ads
  • Geofencing Ads — Competitor & Interest-Group TargetingSimpli.fi
  • Monthly Ad Performance Analysis & Budget OptimizationGA4Google Ads
  • Full Website SEO Audit & Technical OptimizationYour Website
  • Quarterly SEO Strategy Updates & Improvements
  • 12 Monthly SEO Content Pages (Search-Optimized)Your Website
  • AI Overview & Chatbot Search OptimizationChatGPTGoogle
  • Google Business Profile SEO OptimizationGoogle
  • Enterprise-Level Foot Traffic Analytics
  • Local Market & Competitor Insights DashboardGA4
  • Store Performance Data & Attribution Reporting
  • Store Opening & Grand Launch Marketing Plans
  • Pre-Launch Buzz Campaigns (Digital + In-Store)
  • Go-To-Market Strategy for New Products & Locations
  • Competitive Market Entry Analysis & Positioning
  • Strategic Growth Advisory & Quarterly Business Reviews
6-month commitment · No onboarding fee · Start within 2 weeks
THE DIFFERENCE

Typical Agency vs Intentionally Creative

We're not generalists. Every strategy, tool, and team member is purpose-built for beverage retail.

10+
YEARS IN BEVERAGE
Producer, distributor & retail
107
RETAIL PARTNERS
And growing every month
10x
AVERAGE ROI
Across our client base
WRONG FIT
TYPICAL AGENCY
×
Generic strategies across all industries
No understanding of compliance or 3-tier
×
Learning your industry on your dime
Months of ramp-up time you pay for
×
One-size-fits-all campaigns
Copy-paste templates that don't convert
×
Vanity metrics that don't drive sales
Likes and impressions mean nothing
×
Junior staff executing your account
Your strategy is an afterthought
×
Quarterly reports with excuses
No accountability, no results
RIGHT FIT
INTENTIONALLY CREATIVE
10+ years of beverage industry specialization
We've lived every tier of this business
Proven playbooks customized for your store
We know what works, tailored to you
Campaigns built for your exact customer base
Hyper-local targeting that converts
Foot traffic and revenue as our KPIs
If you don't make money, we failed
Direct access to founder Alden Morris
No handoffs, no junior account managers
Real-time dashboards with transparent results
See every dollar at work 24/7

The results are clear! We have more people coming in, many of whom are first-time customers who found us through an internet search. Working with Intentionally Creative has been easy and effective, driving high-value sales that frequently reach into the thousands.

- Local Retailer, Hawaii
ABOUT THE FOUNDER

You work directly with Alden Morris

Not a junior team. Not an account manager. When you work with Intentionally Creative, you get direct access to a founder who has spent 10+ years in the beverage industry—from producer to distributor to retail.

Alden Morris - Founder
10+
YEARS EXPERIENCE

Alden Morris

Founder & Principal Strategist

Alden brings over ten years of experience across the U.S. beverage industry's supplier, distributor, and retail tiers. He has led marketing efforts for national brands and worked directly with independent retailers and producers, building a practical understanding of how to grow beverage businesses across different markets.

THE DIRECT ACCESS PROMISE

You don't get pawned off to a junior team

Every one of our case studies points to the same thing: clients succeed because Alden is directly involved in their strategy, their projects, and their growth. This isn't a bait-and-switch agency where you sign with the founder and then never see them again.

Alden personally reviews every campaign strategy
Direct Slack/phone access to discuss your business
Monthly strategy sessions with the founder
He knows your store, your market, your customers
3-TIER EXPERTISE
TIER 1: PRODUCER
Brand Development & Strategy
Managing brand portfolios, product launches, and marketing strategy for craft beverage producers.
TIER 2: DISTRIBUTOR
Sales & Distribution
Territory management, retailer relationships, shelf placement strategy, and distribution logistics.
TIER 3: RETAIL
Retail Operations
Store consulting, promotional strategy, margin optimization, and customer experience.

The needle just keeps moving. I’m seeing the dollars generated, the customers coming to the store, and our numbers slowly inching up in a tough industry—all thanks to real, trackable data rather than a hope and a prayer. Working with a specialist who truly 'gets' this niche has been a game-changer. I can still do the creative stuff I love while they handle all the complex back-end adjustments that actually drive our growth. 

- Regional Chain Owner, Colorado

Ready to get started?

Schedule a call to discuss your marketing goals and get a custom roadmap for growth.

AS SEEN ON YOUTUBE & SOCIAL MEDIA

Your Questions, Answered

We cover the topics liquor store owners ask about most—from marketing strategy to industry trends.

MARKETING STRATEGY
How to Market a Liquor Store in 2025
INTRODUCING LIQUORCHAT AI
Industry-Leading Retail AI
AI IN RETAIL LIQUOR
Surpass Your Competitors with Tech
EMPLOYEE TRAINING
How To Make Every Employee Your Best
INDUSTRY INSIGHTS
Liquor Store Website Basics
WEBSITE VISIBILITY
How To Claim Your Free Website
MARKETING EXECUTION
Email Marketing 101
ADVERTISING
Launching a Bes-In-Class Website in 2026

Ready to grow your brand?