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NEWS & SPOTLIGHTS

Industry News & Product Spotlights

Stay informed with the latest beverage industry news, new product releases, and market insights.

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Hiyo Goes National at Target: What the Non-Alcoholic Tonic Boom Means for Liquor Retailers Considering an NA Section
INDUSTRY NEWS

Hiyo Goes National at Target: What the Non-Alcoholic Tonic Boom Means for Liquor Retailers Considering an NA Section

The NA category is nearing $1B. Here's what Hiyo's Target launch means for your non-alcoholic section liquor store strategy — and how to profit from the trend.

11 min read
Wine Club Retention Tech Is Getting Smarter: What Gamification and Loyalty Visualization Tools Mean for Liquor Retailers Considering Subscription Models
PRODUCT SPOTLIGHT

Wine Club Retention Tech Is Getting Smarter: What Gamification and Loyalty Visualization Tools Mean for Liquor Retailers Considering Subscription Models

Wine club retention technology is evolving fast. Learn how gamification, loyalty visualization, and AI tools can help liquor retailers build subscription models that stick.

11 min read
Craft Breweries Are Gathering at CBC 2026: How Independent Liquor Retailers Can Build Direct Relationships With Brewers Outside the Distributor Tier
INDUSTRY NEWS

Craft Breweries Are Gathering at CBC 2026: How Independent Liquor Retailers Can Build Direct Relationships With Brewers Outside the Distributor Tier

Learn how independent liquor retailers can build craft brewery direct relationships at CBC 2026 and beyond — without relying solely on traditional distributors.

11 min read
The WHO vs. New Research on Moderate Wine Consumption: How Liquor Retailers Should Navigate Conflicting Health Messaging in Store Marketing
INDUSTRY NEWS

The WHO vs. New Research on Moderate Wine Consumption: How Liquor Retailers Should Navigate Conflicting Health Messaging in Store Marketing

Conflicting wine health research puts liquor retailers at risk. Learn how to stay compliant with health claims marketing rules while still reaching health-conscious shoppers.

11 min read
Napa Valley's 'Shocking' Downturn: What Winery Layoffs and Export Troubles Mean for Retailers Sourcing California Wine in 2026
INDUSTRY NEWS

Napa Valley's 'Shocking' Downturn: What Winery Layoffs and Export Troubles Mean for Retailers Sourcing California Wine in 2026

The Napa Valley winery downturn 2026 is reshaping sourcing for liquor retailers. Here's what layoffs, closures, and export troubles mean for your shelves.

9 min read
Trademark Wars in the Spirits Industry: What the LIV Golf vs. Long Island Distillery Lawsuit Teaches Liquor Retailers About Protecting Their Brand Name
INDUSTRY NEWS

Trademark Wars in the Spirits Industry: What the LIV Golf vs. Long Island Distillery Lawsuit Teaches Liquor Retailers About Protecting Their Brand Name

Learn what trademark protection in the spirits industry means for your liquor store. Key lessons from the LIV Golf lawsuit and how to protect your brand name.

12 min read
Celebrity-Backed NA Beer Goes Mainstream: What the A-List Endorsement Wave Means for Liquor Retailers
INDUSTRY NEWS

Celebrity-Backed NA Beer Goes Mainstream: What the A-List Endorsement Wave Means for Liquor Retailers

Celebrity NA beer brands are reshaping liquor retail. Learn what the A-list endorsement wave means for your store's NA beer strategy and bottom line.

10 min read
Wisconsin's Craft Beverage Tourism Boom: Lessons Independent Retailers Can Steal from Brewery and Winery Trail Marketing
INDUSTRY NEWS

Wisconsin's Craft Beverage Tourism Boom: Lessons Independent Retailers Can Steal from Brewery and Winery Trail Marketing

Wisconsin's craft beverage tourism marketing is exploding. Here's how independent liquor stores can steal proven tactics from brewery and winery trail programs.

10 min read
Spring 2026 Spirits Trend Report: Agave Alternatives, Functional Spirits, and What's Actually Moving Off Shelves
PRODUCT SPOTLIGHT

Spring 2026 Spirits Trend Report: Agave Alternatives, Functional Spirits, and What's Actually Moving Off Shelves

Our spring 2026 spirits trends report breaks down agave alternatives, functional spirits, and the data-backed shifts liquor retailers need to stock for now.

12 min read
How Black-Owned Brewery Marketing Is Rewriting the Craft Beer Playbook — And What Liquor Retailers Can Learn
INDUSTRY NEWS

How Black-Owned Brewery Marketing Is Rewriting the Craft Beer Playbook — And What Liquor Retailers Can Learn

Black-owned brewery marketing is flipping craft beer strategy on its head. Here's what liquor retailers can steal from their community-first playbook.

10 min read
What Guinness's 250-Year Brand Playbook Can Teach Independent Liquor Stores About Storytelling
INDUSTRY NEWS

What Guinness's 250-Year Brand Playbook Can Teach Independent Liquor Stores About Storytelling

Liquor store brand storytelling drives loyalty and sales. Learn what Guinness's 250-year strategy can teach independent retailers about narrative-driven marketing.

11 min read
South African Red Blends Are Having a Moment: How to Merchandise an Emerging Wine Region for Maximum Margin
PRODUCT SPOTLIGHT

South African Red Blends Are Having a Moment: How to Merchandise an Emerging Wine Region for Maximum Margin

South African red blends wine merchandising strategies for liquor stores. Build high-margin shelf sets with data-backed tactics for this trending category.

11 min read