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NEWS & SPOTLIGHTS

Industry News & Product Spotlights

Stay informed with the latest beverage industry news, new product releases, and market insights.

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Meta's Updated Alcohol Advertising Policies: What Changed and How to Stay Approved in 2025–2026
INDUSTRY NEWS

Meta's Updated Alcohol Advertising Policies: What Changed and How to Stay Approved in 2025–2026

Meta alcohol advertising policies changed significantly in 2025 and 2026. Here's what liquor store owners need to know to keep ads approved and reach customers.

13 min read
Google's AI Overviews Are Changing Local Search: What Liquor Stores Must Do Now
INDUSTRY NEWS

Google's AI Overviews Are Changing Local Search: What Liquor Stores Must Do Now

Learn how Google AI Overviews are reshaping local search for liquor stores — with 58% of searches now ending without a click, here's what retailers must do to stay visible and drive foot traffic.

13 min read
The Guinness Float Returns to Lotte New York Palace — A Lesson in Seasonal Beverage Marketing
INDUSTRY NEWS

The Guinness Float Returns to Lotte New York Palace — A Lesson in Seasonal Beverage Marketing

The Guinness Float is back at the Gold Room inside Lotte New York Palace through March 22nd. Learn why this three-ingredient seasonal icon works — and how liquor retailers and hospitality operators can replicate its strategy for any holiday.

24 min read
Bo Barrett and the Legacy of Chateau Montelena: What Retailers Should Know About This Iconic Estate
INDUSTRY NEWS

Bo Barrett and the Legacy of Chateau Montelena: What Retailers Should Know About This Iconic Estate

Discover how Bo Barrett's 40+ years at Chateau Montelena shape the wines retailers should stock today. Portfolio breakdown, pricing strategy, storytelling tips, and customer talking points for this iconic Napa estate.

31 min read
How Brewpubs Are Becoming Community Hubs — And What It Means for Retail Liquor
INDUSTRY NEWS

How Brewpubs Are Becoming Community Hubs — And What It Means for Retail Liquor

Brewpubs are evolving into full community spaces with dog-friendly areas, sports viewing, and neighborhood programming. IC analyzes what this on-premise shift means for independent liquor retailers — and how to adapt before you're left behind.

32 min read