Blog — Intentionally Creative
The E&J Gallo bourbon acquisition of Four Roses for $775M signals a major spirits pivot. Here's what liquor store owners need to know about shelf strategy.
Learn how to set up Google Ads for liquor stores — from keyword strategy and compliance rules to budget tips that maximize ROI for first-time advertisers.
Learn how to respond to negative Google reviews for your liquor store with proven templates, timing tips, and reputation management tactics that build trust.
Emerging wine regions retail marketing is heating up. Learn how Georgia's U.S. push creates new merchandising and profit opportunities for independent liquor stores.
European wine oversupply US import pricing explained: how France's ethanol distillation crisis and new tariffs reshape wine margins for liquor retailers.
New data shows wine tariffs hit every supply chain link. Learn how the 6.9% price increase reshapes your wine tariffs retail pricing strategy in 2025.
Learn how to negotiate co-op advertising from liquor distributors with proven scripts, proposal templates, and compliance tips to stretch your marketing budget.
Experiential beer marketing is back in a big way. Here's what Heineken, Dogfish Head & other big-brand activations mean for your liquor store tasting events.
Learn how to price premium Alsace Riesling in your liquor store with proven shelf placement, staff training, and margin strategies that move bottles.
Israel's kosher wine certification rules are splitting. Here's what liquor store owners need to know about new regulations, pricing shifts, and stocking strategy.
434 craft brewery closures in 2025 outpaced openings for the first time. Learn how to audit your craft beer section and protect your store from supply gaps.
Learn how to set up retargeting ads for liquor stores — from pixel installation to audience segmentation and ad creative that converts browsers into buyers.