Blog — Intentionally Creative
RTD cocktails grew 104% in two years. Learn how to adjust your ready-to-drink cocktails retail marketing mix to capture more sales and stay competitive.
Navigate alcohol advertising regulations by state with our 2025 compliance guide for liquor retailers running social media ads. Stay legal, stay profitable.
The Guinness Float is back at the Gold Room inside Lotte New York Palace through March 22nd. Learn why this three-ingredient seasonal icon works — and how liquor retailers and hospitality operators can replicate its strategy for any holiday.
Learn how strategic shelf talker design, placement, and messaging increase average transaction value without heavy discounting. Actionable tactics for in-store signage that converts.
Learn how to set craft spirits pricing that protects margins and builds brand value. Covers cost structure, three-tier benchmarks, value-based pricing, channel strategy, and when to raise prices.
Discover how Bo Barrett's 40+ years at Chateau Montelena shape the wines retailers should stock today. Portfolio breakdown, pricing strategy, storytelling tips, and customer talking points for this iconic Napa estate.
Learn how to plan, permit, and execute in-store tastings that maximize sales while staying fully compliant. Step-by-step guide covering federal, state, and local regulations, execution best practices, and ROI measurement.
Learn how to fully optimize your liquor store's Google Business Profile to dominate local search, drive foot traffic, and outrank chains like Total Wine — step-by-step guide with checklists and examples.
Spring 2026 wine buying guide for independent retailers: top rosé, white, natural, and sparkling picks, tariff-smart sourcing strategies, price tier tables, and a downloadable buy sheet to stock your shelves for the season.
Discover proven social media strategies for liquor retailers inspired by top craft brands. Boost engagement, stay compliant, and drive foot traffic in 2025.
Brewpubs are evolving into full community spaces with dog-friendly areas, sports viewing, and neighborhood programming. IC analyzes what this on-premise shift means for independent liquor retailers — and how to adapt before you're left behind.
Learn how independent liquor stores use AI for marketing in 2026 — from local SEO and email automation to compliance-safe advertising and dynamic pricing. A practical guide with tools, examples, and strategy.